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The Bottom Line.

  • Populum sells tinctures, capsules, and topicals made from high-quality, full spectrum CBD oil.
  • CBD Oil is offered in concentrations ranging from 250 mg to 1,000 mg.
  • Populum also sells the Zen Pets Calming CBD Oil for dogs and cats.

General Overview


  • Free shipping with every order.
  • 30-day risk-free trial for one product per customer.
  • Each product comes with an analysis for each product batch so consumers can be confident they’re receiving what they need.
  • Monthly subscriptions available with a  20% discount.
  • 25% discount for veterans.
  • Products are made with complementary natural ingredients.


  • Offer fewer products and concentrations than some of their competitors.
  • Their CBD capsules use gelatin, which is not appropriate for vegans.
  • No products are guaranteed to be 0% THC, though all are below 0.3% THC.

Quick Summary

Named after the Latin phrase ad populum, meaning for the people, Populum is a premium CBD company based out of Arizona. Formed in 2016 to reduce stigma around hemp and bring CBD to a broader range of consumers, Populum is the first American CBD company to offer a 30-day no-risk trial for new users.

Populum offers a carefully curated selection of CBD products, including oil, capsules, a rub with natural botanicals, and a lower-dosage oil formula for pets. Shipping is free, and all products arrive with a batch-test analysis for peace of mind.

Take a Look at the Populum Product Lineup

  • Hemp CBD Oil: Full-spectrum CBD oil, blended with grapeseed oil and coconut oil and flavored with orange essential oil. Available in 30 milliliter bottles with concentrations of 250, 500, and 1,000 milligrams.
  • Hemp CBD Capsules: Gluten-free gelatin capsules offer 25 milligrams of full-spectrum CBD oil per capsule. Each bottle contains 30 doses.
  • Cold Therapy Hemp Rub: A menthol rub with 0.9 milligrams of full-spectrum CBD per milliliter. Other botanical ingredients like arnica, chamomile, and aloe vera are said to increase the soothing effect.
  • Zen Pets Calming Hemp Oil: 100 milligram full-spectrum CBD oil, blended with hemp seed oil and coconut oil. Intended for use with cats and dogs.

All of Populum’s products are made using hemp grown in Colorado by US farmers, and the CBD is extracted using the popular full-spectrum process. While this does leave trace amounts of THC, all products are below the 0.3% THC limit and have no psychoactive qualities.

Populum may be useful for promoting sleep health in addition to managing pain and anxiety. As an alternative to the strong hemp taste and scent found in other CBD products, Populum’s orange flavored oil and mentholated rub offer an excellent alternative. While not everyone finds CBD effective, Populum’s 30-day trial offers a risk-free chance to discover if it works for you.

Technical Details

What You Need to Know About Populum CBD Oils

Product Offerings

CategoryHemp CBD OilsHemp CBD CapsulesCold Therapy Hemp RubZen Pets Calming Hemp Oil
25mg per capsule
750mg per container
CBD Extraction MethodFull-spectrumFull-spectrumFull-spectrumFull-spectrum
Appearance and FlavorThick oil with a mild orange taste from cold-pressed orange essential oil.Clear, yellow, medium-sized softgel capsule.Slightly opaque gel with soothing, cooling menthol.Clear and thin with the scent of hemp and coconut oil.
THC ContentLess than 0.3%Less than 0.3%Less than 0.3%Less than 0.3%
Ideal CustomerThose who prefer a straightforward option and enjoy orange flavors, or those with higher dosage needs.Customers with low-dosage needs who dislike the taste of oil or who want a more convenient option.People who want to use a topical CBD product.Dog and cat owners who want an affordable CBD option for their pet.

Materials and Sourcing

Populum only uses non-GMO hemp grown in Colorado by US farmers. Once grown, CBD is extracted from the hemp using Populum’s proprietary full-spectrum distillate process to remove any unwanted compounds. (Trace levels of THC are always below 0.3% and have no effect.)

The CBD extract is then blended with botanical ingredients such as plant oils, essential oils, and botanical extracts to improve the product’s taste or efficacy. All products are packaged in a GMP-certified facility, so you can feel confident knowing that Populum cares for both their customers and their workers.

All product pages detail the most essential ingredients and offer the full product label to view. Gluten-free products are available, but vegan and vegetarian consumers should be aware that their capsules are made using gelatin.

Third-party testing offers consumers peace of mind that they’re purchasing from a reputable company. All of Populum’s CBD products undergo two forms of testing: a standard formulation test which is available to view on each of their product pages, as well as a batch test which arrives with each product. Testing is done through the Analytical 360 firm.

Flavor and Appearance

Although they do not offer the range of products available from some competitors, Populum has nevertheless ensured that you’ll find a suitable product no matter your preferences.

Hemp CBD Oil: Populum has made the earthy hemp flavor and strong scent of CBD products more appealing with the use of cold-pressed orange essential oil. Citrus oils lessen the heavy scents and flavors, and the use of essential oil allows for flavor without sugar or additives. A mild hemp flavor remains, but reviews from both customers are positive.

Hemp CBD Capsules: Customers who prefer no flavor at all may be interested in the CBD capsules. These easy-to-swallow softgels are yellow with a light botanical scent, making them convenient to use at home or on the move.  (Note that these are not vegan-friendly, as the capsules themselves are made of gelatin.)

Cold Therapy Hemp Rub: Populum’s Cold Therapy Hemp Rub has little to no hemp scent, as it is covered by the minty smell of soothing, cooling menthol. The rub itself is a slightly opaque gel which is easy to spread and easily absorbed.

Zen Pets Calming Hemp Oil: Populum’s Zen Pets oil is stripped down to basics to work best for cats and dogs. This means that the hemp scent is more pronounced, though there is also a light coconut scent from coconut oil. Pet owners can drop the product into their pet’s mouth or add it to food. Some reviewers who dislike the smell prefer adding the drops to food to reduce the likelihood of oil getting on fur and the scent lingering.


CBD users must discover their ideal dosage through personal testing, as there is no ‘correct’ dosage for CBD.

Populum offers a comparatively small potency selection for their products (three levels for CBD oil, one potency each for other products), but the nature of the product means all but the CBD rub can be used in higher (and sometimes lower) amounts to ensure a different potency.

However, this could mean taking more of the oil, as well as having to remember different dosage instructions, so consider if Populum’s potency levels are right for you.

Another consideration is whether the monthly subscription can be used with your needs. This option offers 20% savings but is best suited for those taking the recommended dosage. Those taking less will quickly build a stockpile of excess product, while those taking more will find they run out of their product before their next shipment.

CBD users in need of a higher dosage are advised to choose the CBD oil (available in dosages up to 33 milligrams a serving) over the capsules, which are 8 milligrams per softgel.

Pricing and Discounts

Populum provides U.S. military veterans with a 25% discount on all products. The following table lists current price-points for the brand’s current selection, along with the product cost after the 25% discount has been applied.

ProductStandard PricePrice w/ Veteran Discount (25% OFF)
Hemp CBD Oils$59 (250mg)
$99 (500mg)
$179 (1,000mg)
$44.25 (250mg)
$74.25 (500mg)
$134.25 (1,000mg)
Hemp CBD Capsules$109 (750mg)$81.75 (750mg)
Cold Therapy Hemp Rub$45.00 (100mg)$33.75 (100mg)
Zen Pets Calming Hemp Oil$32 (100mg)
$54 (250mg)
$24 (100mg)
$40.50 (250mg)

Ordering, Shipping, and Packaging

Populum offers free shipping with all of its products, though it does not ship outside of the United States due to federal regulations. Shipping is done through USPS.

Free shipping  is available. These deliveries typically arrive in five to seven business days. Customers can also opt for priority mail, which is available for an additional $7. These deliveries usually arrive within three to five business days.

Orders can be canceled up until the point of shipment, at which point they can be returned through contacting Populum’s customer service. All packages receive a USPS tracking number.

Customers who are happy with Populum’s products may be interested in their monthly subscription. As well as offering a 20% discount, the subscription ensures you won’t run out of your chosen products while avoiding the hassle of ordering monthly.


If you have never shopped with Populum before, you are eligible for a risk-free 30-day trial on one product per customer. The 30-day period begins when you receive the product, and Populum encourages its customers to use the entirety of the product (or to use it over the full period) before deciding whether or not it works for them. However, returns are accepted at any time.

Whether through the trial offer or for another reason, returns must be done through contacting Populum’s customer service team. While reviews show other customers have found that the process is easy, it is not automated or done through forms like some larger internet stores.

Company Information

Company History
Populum launched in Arizona in 2016.

BBB Rating
Populum currently holds an ‘A-‘ rating with the Better Business Bureau.

Physical Stores
Populum does not operate any brick-and-mortar locations.

Contact Populum
[email protected] | (855) 872-2772 | Populum.com

Find Populum on Social
Facebook | Instagram | Twitter | YouTube

Additional Resources